Search Engine Optimization is an intricate blend of many variables into the fabric of a website. Phoenix-IV offers a very comprehensive plan to do more than optimize your site. We optimize to the most relevant and trafficked keyword phrases appropriate to meet your goals.
Our search engine optimization offerings are exceptionally comprehensive and are an expertise of our company. We have over 15 years of experience and a very strong reputation and capability in Internet development and search engine optimization.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. Through optimization, your website will gain and maintain high rank within natural (not paid) search engine results. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. You should understand that top 10 rankings with every single major search engine and directory could be obtained.
The objective of Search Engine Optimization is to increase visitor traffic by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site.
What Role Does A Mobile Friendly Site Play In SEO?
Internet searches on mobile friendly devices is at an all time high. it is important to make sure that all of your visitors have a positive experience, regardless of what type of device they're using to get there. If your website is not easy to manage on a mobile device, a visitor may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:
Improved search visibility
Improved user experience
Increased lead generation
Improved brand identity
As of April 21, 2015, Google began giving preference to mobile-optimized sites in mobile search results. If even a small portion of your target visitors are on mobile devices, this could be quite significant for your online visibility. Ultimately, the better an experience you can provide for your mobile visitors, the better the chance they will convert into new business. You never know where or when your target visitor will arrive on your site, so it is important that your website is ready to work on any device they may be using, wherever they may be.
SEARCH ENGINE OPTIMIZATION PROCESS:
To get the most out of website optimization and search engine optimization, Phoenix-IV will confer with you to determine the target goals for your website. At this point, we will determine the general keyword phrases that will achieve specific goals.
Identify Keywords (sample keyword report in e-mail)
We will research the general keyword phrases and compile a list of more comprehensive target keywords. By weighing the relevancy and amount traffic that each keyword phrase generates monthly, we will be able to determine what keyword phrases will best suit your site to reach any specified goals.
Optimize and modify site as necessary
Phoenix-IV will optimize the content of your site (code and text). In some cases, it is necessary to
modify the sites technical structure.
Submit to search engines
A simple submission to search engines is done to assure that the new pages will get attention from major search engines.
Consider off-site optimization
It is important to note what is offsite optimization and why is it so essential? Almost all the search engines consider ranking the websites chiefly on their onsite values such as content, keyword or keyphrase, designs and many more. Nevertheless, some websites depend upon the implication of links, particularly incoming links. Obviously, the quality of weblinks on the website is an important factor in offsite optimization. You would be surprised what something as simple as achieving free local listings can affect your search engine rank.
Monitor and track
Phoenix-IV can supply search engine ranking reports regularly in order to monitor progress.
Tracking code is also installed into all pages to monitor real-time results.
Evaluate and Modify
Search engines rank sites at their own rate and rankings can fluctuate due to a number of factors. Modifications may be necessary to gain appropriate rank.
Give us a call if you have any questions or would like to set up an appointment.
Finally, optimize your website and consider an e-mail / newsletter marketing campaign. At all avenues, track your progress.