Welcome to our first blog post of the new year.
2018 will prove to be a challenge for most businesses but we are here to help you navigate the changes that are coming.
Phoenix-IV caters to small and medium sized businesses. There are additional challenges when you begin with a tight budget in a market that is dominated by businesses that spend an overwhelming amount of money on SEO and online marketing. This blog is intended to give our client base a leg up with the most up to date information that might be very useful to attain your online business goals.
Our first article is all about search engine optimization - SEO.
Search engine optimization is complex and constantly changing.
Content is still king. Relevant keyword saturation throughout vital areas of your website are very important. Your website content should still be written with the visitor in mind and revised to make sure that search engines have your keyword phrase available for indexing.
Other factors still remain the same. Metatags, Page Titles and Mobile Friendly Design are key factors and should not be overlooked. Inbound and relevant links, traffic and site speed along are only a few factors in Google's complex algorithms.
SO WHAT IS THE LATEST
SERP - search engine results page
#1 organic ranking is not the only way to get as much traffic as possible anymore. Increasingly SERP features are steeling a visitors attention.
Increasingly, keyword searches will return augmented results:
Time to review your local listings for all beneficial data.
When a question is asked in a Google search, they may show a result in a special "featured snippet" block at the very top of the search results page - Position 0. These snippets are only shown on 10% of Google searches.
Structured data markup allows for more content that is more meaningful for search engines.
AN EXAMPLE OF STRUCTURED DATA USE
Note: the second site contains structured data that inserts breadcrumbs and Google rank.
SEARCH ENGINE OPTIMIZATION
Results oriented SEO
At Phoenix-IV, we analyize your needs, keyword terms, your market and your competition to determine the most effective methods to get achieve and maintain your SEO goals
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